black hair industry statistics 2020 uk
A five-year forecast of the market and noted trends. With sales of $13.6M, Organic Root Stimulator led the ethnic hair care market in 2014. 8. We rounded up surprising facts about natural hair and how women feel and [receive textured hair. Women spend more than men, though, averaging at 37.84 per month compared with mens' 28.57. Skincare and makeup for men is one of the fastest-growing trends in the beauty industry. From a B2B trade show, it opened up to the public and became an event for consumers. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. 22. But exactly how much do these companies rake in each year? LOral s Mizani is a good example. They didnt understand that there wasnt a strong network of Afro hair stylists across France. The geographical breakdown goes like this: North East 2,020North West 5,425Yorkshire and the Humber 3,690East Midlands 2,980West Midlands 3,815East 3,875London 7,015South East 5,425South West 3,110Wales 2,155Scotland 3,810Northern Ireland 1,560. Hair extensions have remained extremely popular among many high-profile black women, such as Janet Jackson, Black hair is very diverse, and there are no limits to the type of texture, People that have fine, thin hair have always searched for a way to naturally grow, In 2021, its increasingly common to see black men and women sporting natural hairstyles. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. 41. . Please re-enter your email address. Shea Moisture is very targeted and not very versatile but they have great products most specifically for curly hair types. Now theyre everywhere, very dynamique and their natural hair care line is decent. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. She knows what ingredients work for her and those that dont, so as a response hair brands that catered to black and mixed race women had to increase their quality. When you see the pictures or the appearance, you can see that no ones done my hair, she said. Conversely, in America theres a whole cult around Afro hair with proper care routines available at the hairdressers, its the same in London. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. What are the future trends that will prevail in the black hair care market? The future will play out in the mainstream, distribution, digital and educational spheres. Black dollars make up 85.7% of the ethnic hair & beauty market. If youve grown up with a certain texture, you know how to manipulate it. We promise not to swamp you, and you can unsubscribe easily. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. In the US, black consumers are 14% of the population but make up a disproportionate percentage of spending on hair and beauty products. WHATS THE STATE OF BLACK HAIR CARE MARKET IN 2020? Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. The US online flower shop industry grew by 8.5% between 2015-2020. ATH Investigates, Natural Hair Care Guide and Products to Fight Humidity, 12 Edgy Ivy League Haircuts Seen at Fashion Week, 7 Different Ways to Style Twist Hairstyles for Men, 15 Sweet and Striking Shades of Honey Brown Hair, Understanding Why the Appropriation of Hair Ingredients is Culturally Wrong, 8 Shampoos for Straight Hair that Add Body and Shine. 30. The natural hair movement died out as black people entered corporate workspaces in the 1980s. British Caribbean women today are at ease with their bodies and experiment with their looks a lot, they are not afraid to wear colorful wigs etc. In 2020, the global market for web-to-print was estimated at $983.4 million. More than half have been unable to find them. She said that recognition of the importance of training for Black hair was overdue: Its about time, she said. In America, approximately $19 billion is spent annually on hair while in the UK, 5.25 billion is the annual spend - and UK black women account for 80% of total hair product sales. Black consumers in the US spend disproportionately on styling products. According to the most recent data, the top five ethnic hair care products in the US are Organic Root Stimulator, SoftSheen-Carson Dark & Lovely Health, Africas Best, Lusters Pink Smooth Touch, and African Pride Olive Miracle. 15. By Aina J. Khan and Charlie Brinkhurst-Cuff. Salon capacity fell to 70% of its pre-pandemic level due to social distancing and enforced closures. Uju Marshall, the Nigerian fashion model to know. A 2016 Statista report estimates the size of the global hair care product market at a whopping R1.1 trillion. However, in 2021, product claims drive black consumer purchases more than ingredient lists. The global black hair market was worth $2.5B in 2020. Black women monetarily dominate the hair industry in the UK - accounting for 80 % of total hair product sales. Black women have significantly more positive attitudes toward textured hair than other women, including black women. From 2016 to 2018, black spending on shampoo and conditioner grew 12.2% and 7.3%, respectively. It gets her to think, Oh, my hair is nice., This is what we get when we go to Black hairdressers, she said. 31. The most searched for hair care brand in the UK is The Ordinary, with an average of . They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. Can Black People Have Naturally Straight Hair? In France, most of the hair traditions come from Africa like box or threaded braids. Nevertheless, in 2021 the United Kingdom was among the leading cosmetic consumers in Europe. LEEDS, England The purr of the gold clippers breaks the silence inside the Piranha Hair Studio as Qasim Sajjad teaches a lesson on how to cut Black hair. The number of hair and beauty businesses in the UK. Our virtual concierge will create a hair care regimen just for you. Today, there are over 3000 black hair care brands that have popped up, that more or less do the same thing, so it has become an extremely competitive and fragmented marketplace. Youre covered whether your work is salon-based or you go out and about visiting clients. In 2018 and 2019, UK-based Superdrug saw an 80% increase in afro hair care product sales and became the countrys #1 afro product retailer after launching the Shades of Beauty campaign a few years earlier. Im not going to just sit down and be thankful for the bread crumbs that youve given me, said Ms. Tomlinson. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. Design Essential is on the same wavelength as ORS and Cantu and has a strong distribution network. Anyone can read what you share. So its all very cultural! Yet it remains an open question whether Black women will generally want to be attended to by stylists whose hair textures differ from their own. In 2019, the global hair care industry saw revenues of $12.9B. Looking on is Eddy Macina, a stylist who has learned his trade there. 90% of black women have had their hair straightened before. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. Hair maintenance products help men and women uphold their hair . Human hair lace-frontal wigs, bundles, frontals, and closures are available in three textures: straight, wavy, or curly. This is potentially the new frontier in black hair care, as filling this market void can make for a very lucrative endeavor. What I mean is that cream relaxers that currently exist as a white lotion that reeks of sulfate wont exist anymore. We get to see ourselves.. In 2020, the global black hair care market rose to $2.5B. Black women spend 9x more on ethnic hair products than non-black consumers of both genders. A boom that can hopefully be repeated. Sundial Brands, including the Madam CJ Walker styling and treatment line, launched the second-highest number of ethnic hair products from 2014 to 2016, with 20 total launches. Find interesting in-depth UK business insurance statistics and facts right here. For 2017, the England estimate (36.1 million tonnes) was . A study looked at the percentage of black personal care products with toxic ingredients and found that 58% of hair products marketed toward black people contained one or more toxic ingredients. So what will really make the difference for brands who successfully sold black products to women in the 80s and early 2000s, is the ability to market them as mainstream in store chains like Monoprix or Carrefour where other women of different origins can buy into the brands promises. The average hourly salary for hairdressers in the UK is 8.57, according to payscale (13k - 24k annually, depending on experience). Thats when you need treatment and professional liability insurance. Key Hospitality Industry Statistics. Also, fun fact! Black hair care products make up the largest single group of this market. The leading beauty and haircare brand in . 50% of black women believe that their natural hair and care are essential to their identities. In the US alone, black consumers spend over $1T each year, and a significant amount of that spending goes toward hair care products. Rising awareness related to the benefits of natural hair care products is one of the key factors fueling market growth. Theyre able to relate to the natural hair women as well as the relaxed hair one, the one that wants to dye her hair red or the one that wants to keep it curly. What are the major differences between the two? African American shoppers spent 5.4% more on personal care products in 2020, which was nearly 2% greater than the national average. As with Marjorie Joyner, Rose Meta Morgan opened her first salon, the Rose Meta House of Beauty, albeit decades later in 1945, in New York. Sometimes brands want to sell to stores directly, but a distributor is able to sell to 3000 stores, whereas a brand only to 200, so theres nothing to gain from direct selling and going against the distributor. The dearth of trained hairdressers is also a problem for Black people working in fashion and the media. Were answering these questions and more in this guide. The sudden rise in CAGR is attributable to this market's demand and growth, returning to pre-pandemic levels once the pandemic is over. Currently, the market is about $1.5-2.0 billion/year in the United States. The Hair Salon US Market Size is $46.2B in 2022. Black women spend $1.1B annually on wigs, weaves, and extensions. Black men who regularly change their hairstyle use the highest amount of black hair products. Then they acquired Soft Sheen Carson who carried the brand Dark and Lovely in the early 2000s and Carols Daughter in 2014. Even as many stylists see the new industry standards as significant, others worry that the change could take customers from existing Black-owned salons. Salon Industry Long Underserved Black Clients. Subscribe today for the latest news on Hair, Beauty and the Barber industry. There were also over 110,000 manicurists and pedicurists, and more than 55,000 skincare . Currently wholesale is also an issue because some wholesalers are scared to purchase products that are too specific and niche, so brands dedicated to people of color feel overlooked. Experts project that the US hair care market will grow at a 3.69% CAGR from 2021 to 2025. 81% of black women say they prefer low-maintenance beauty and hair routines. Pierre points out that Richelieu Dennis, founder of Shea Moisture and one of her inspirations, opened a $100m fund for black female entrepreneurs last year, providing an opportunity for way more black ownership and manufacture outside Asia. Will genuine access be opened up to people in our community? The hair weave industry is a multi-billion pound market that is forecast to grow significantly. Figure 29: Instagram Post - Rad Swan. In Europe, the biggest market is France then its the United Kingdom. Its not as easy as just, Im going to learn Afro hair.. In-depth industry statistics and market share insights of the United States Hair Care Market sector for 2020, 2021, and 2022. What are the specificities of the French, British and American consumer? Hey! The biggest market share in the industry belongs to independent labels with 41.4%. 59% of Black women aged 18-24 are more likely to use deep conditioning treatments vs 37% of the . Welcome aboard. Even if most women today have embraced their natural hair, the natural hair care sector value does not equate hair relaxers market value. Some estimate that the global haircare market size will rise from $69 billion USD in 2016 to $87 billion USD in 2023.This article takes a closer look at the industry and presents some recent hair salon statistics. 25. It is estimated that 10 000 new products are introduced to the market annually. The black population in Canada is 5 times larger than the Korean population, but Korean-owned hair care brands dominate the Canadian black hair product market. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. In 2021, 93% of the nail technician workforce is female and 7% is male. Brand. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. They like taking risks and they encourage women to show off their style! Beauty industry giants are now at a crossroad, either they will fully embrace natural hair care products or they will have to think of new products that will fill the billion dollar void leftover from hair relaxers. To learn, she has turned to tutorials by Black hair experts on Instagram. Ever-popular gel manicures such as Shellac were 9% of all beauty treatments booked post-lockdown. Black Pound Report 2022 highlights Multi-Ethnic spending power. 83% of people working in hairdressing and barbering are female (2019). Hairdressers also need to educate the consumer on how to use those products at home especially hair relaxers, because those can be the most damaging if badly applied. In 2020/21, roughly 6,600 people began an apprenticeship. 1 in 5 black women feels social pressure to straighten their hair for work twice as many as white women. The market is projected to grow from USD 77.15 billion in 2021 to USD 112.97 billion in 2028 at a CAGR of 5.6% during the 2021-2028 period. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. https://www.nytimes.com/2021/08/11/world/europe/uk-black-hair.html. 7. THE VALUE OF EVENTS. 39% of black people in the US say theyre interested in spending more on black-owned hair and beauty products. The market is expected to grow at a CAGR of 6% and is . We will use more subtil methods such as keratin, brazilian blowouts, more sophisticated flat irons. Detrimental effects of using chemical-based shampoos and conditioners, such as bad hair quality and rough scalp, have goaded consumers to opt for natural hair care products. Although the so-called cost-of-living-crisis could also have a part to play. ; According to Mintel, younger black women aged 18-34 are more likely to say that they use hair care products. However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. This outcome would result in a CAGR of 9% for the industry. Total global cosmetic sales in 2020 was a whopping $483 billion. 36. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. The societal need for the shift is evident, but a new independent report published this week . The salon offered hair and skin care, as well as other services catering to black women. The haircare and beauty industry is dynamic and continues to grow at a rapid pace. Apprenticeships in the UK; Apprenticeships in England; Apprenticeships in Scotland; . From 2014 to 2016, SoftSheen-Carson released five new ethnic hair care products, Curls and Advanced Beauty each launched three new products, Miss Jessies and Mizani put out two new products, and Beautyge, Black Onyx World, and Andre Walker Hair each released one new ethnic hair product. She currently lives in Leeds, in northern England. She is a French-Haitian native and a London-based multihyphenate who is at the helm of her creative agency Haiti 73. 24% of black consumers exclusively buy hair products online, which represents a 9% increase from 2016. Other beauty treatments increasing in demand include: Dermaplaning, which has been steadily growing in popularity (up 621% in 2019 compared to 2018). What really happens is that some countries have better distributors that are going to choose larger product lines. 27% of black consumers say they like to try out different hairstyles. Most natural hair care products contain antioxidants containing Vitamin E, which nourish the scalp and promote hair growth. 68% of black women between the ages of 18 and 34 say they use social media to discover how-to tutorials, which introduce them to new black hair brands. 12. 84% of black women say they prefer hairstyles they can do at home. Beauty industry trends for 2020 report that the industry has over a million employees. However, the majority still show a preference for straight hair. 40% of black women say they use no-heat styling and 33% say they use heat styling. Most of the natural hair care products contain . document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 70+ Key Hair Weave Industry Statistics & Facts, 100+ Hair Extensions Industry Statistics & Facts in 2023. For example, Unilever recently acquired Sundial Brands, a portfolio of personal care companies targeted at the black hair and beauty market. s offers a full transversal analysis without mincing her words on the state of the black hair care market in 2020. This is sure to be reflected by customer demand for similar styles of treatment in salons. Most certified hairdressers in Britain never learn how, nor have they been required to do so. The UK hairdressing industry is in the midst of a drive to step up its inclusivity, with brands and salons alike seeking to improve their offering for consumers across all hair textures. Experts project that styling product spending among black consumers will decline from 2021 to 2025. If you continue to use it, we will assume that you accept the use of cookies. About 57% of nail technicians are self-employed, meaning approximately 43% are in employment. Black styling product spending surpassed $1.4B in 2020. Gel manicures and eyelash extensions are two of the top beauty treatments requested by consumers - for example, there was a795% increaseon searches for Russian Lashes in 2019. ll have to think of new products that will fill the billion dollar void leftover from hair relaxers. There is also concern that changing the training standards could take customers from existing Black-owned salons. The NHAs business model is very attractive though because organisers understand the appeal of giving away hair care kit boxes, having POS advertising and promotions, merchandising, and a live concert, overall creating a fun environment that engages young people throughout the event. L'Oral. This. The black woman is very demanding in terms of product quality: either she finds store bought products that correspond to her standards or she makes her own, hence the proliferation of DIY beauty and use of kitchen cabinet ingredients. The black hair care industry generates billions but the US is missing out on the market. 2. 87% of black women say that health and safety are their most significant concerns when it comes to buying personal care products. From 2013 to 2016, black spending on hair perms and relaxers declined by 30.8%, and hair relaxers became the smallest segment of the black hair care market in 2020. Hair care is big business. Research into the black hair market has revealed significant gaps in the types of products black consumers want and need. Calma Ritchie, 55, now has a loyal clientele at her salon, XL Hair Design, but she began working out of her living room or kitchen. The cosmetics industry is growing at a rate of 5.3% each year. 29. And of course, much more. Styling products for natural hair went over 1.4B in the year 2020. The global natural hair care product market size was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. regardless if you are black, white, asian, latina at the same stores and price points. 27. According to one survey, the country has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. Mainstream hair brands like Sundial are coming out with new black hair care lines mainly through the acquisition of independent and often black-owned hair product brands. 9. Fortunately, things are starting to change and black hair care brands can expedite this process by partnering with various hair salons. Many of the women who work there are self-taught and are now being encouraged to broaden their skills with formal training. United Kingdom Hair Care Industry Reports . She previously studied economics and journalism at college. Searches for "men's skincare" are up 103% over 10 years. Carmen Maingot, a Black entrepreneur, is believed to have opened Britains first hair-straightening salon in Londons North Kensington district in 1955, when Black women in Europe often straightened and styled their hair to meet European beauty standards. LOral s Mizani is a good example. Hair tint retouches have become more popular than highlights in the hair in 2022. The Asia Pacific region, including China, has the biggest beauty industry market share, at 46%, followed by North America at 24%, and Western Europe at 18%. With Britain now grappling with how to confront racial inequality, the styling of Black hair has assumed growing political and cultural resonance, including books, documentaries and advocacy campaigns on the subject. Market Research reports that in the US alone, the hair care business is over $83 billion, with women being the primary consumers of products in the hair care industry. 45. In some cities, merely getting an appointment can take weeks. Want to know more about the UK business insurance landscape? Read the 120-page report with TOC on "Haircare Market in Africa Analysis Report by Product (Shampoo, Conditioner, Hair color, Hair styling products, and Other haircare products), Distribution . Black consumers make up the bulk of spending. Key Hair Weave Industry Statistics. Is this OK with you? According to some estimates, black consumers spend $473M on hair products annually. Lets circle back to the consumers. There were8,677 beauty salonsin the UK in 2019, a huge 73% increase in businesses since 2014. The North East has the lowest number with 2,766 nail technicians. $35.64 billion. The number of hairdressing and barbering apprenticeships in England continues to fall. Black men who change their hairstyle often report using the highest number of black hair products. As lockdown lifted at the end of March 2021, the most in-demand service from hair and beauty professionals was, unsurprisingly, a haircut, which made up47% of all personal care bookings. Jamelia, popstar turned cultural commentator, agrees. Households of low-income families make up 43.3% of the natural hair market spending. I think today, shampoos, conditioners and detangling treatments are much better than whats on the market for white women at the same price points. A little social media-savvy backed up by Instagram sellers' insurance can help your business go a long way. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. On average, back women spend more time tending their hair than white women. 19% of black consumers say they have trouble finding hair products that can suit their needs and hairstyling desires. The answer is still murky, partly because the industry is sprawling and decentralized, with at least six licensing organizations that certify the thousands of stylists produced by training schools every year. Black women are more likely to report spending more time on their hair than white women. Focus on hair and scalp health to appeal to the growing number of protective style wearers. The industry has been nurtured and incubated by Black women from the ground up, said Margot Rodway-Brown, who owns the Natural Hair and Loc Bar, one of several salons that provide specialized services for natural Afro hair in Londons Brixton neighborhood, home to one of Britains largest Black communities. This was followed by hair colour appointments, with demand peaking for a full head of highlights or a balayage. Each brand has its own way of selling their products successfully! Available to download is a free sample file of the United States . Selling products on Instagram? 19. For years, Mr. Swarry, 48, known as Barber B, has built a reputation in an industry tailored to white customers for teaching trainees of all races to cut Black hair. 16% of nail and beauty business managers are male. South Korean businesses control 60%80% of the ethnic hair and beauty market. In 2018, black consumers spent $473M on hair products, which is 11.3% of sales for the $4.2B hair care industry. Asia and Oceania held a combined 39% of the total cosmetic market back in 2018. Inquiry Before Buying. Black women spend billions of dollars on natural hair care and beauty products. Personal funding . Thanks Mon-Fri, 9am-5pm, local rate & mobile friendly. The preservation of Black-owned hair salons is deeply personal to Ms. Newton, who shaved off her chemically straightened hair to encourage her daughter to be proud of her own natural hair. The sharp rise in Black-owned beauty brands has allowed African Americans to discover an entirely new world of products that are specifically geared towards them and . 50% of black consumers say that their hair is central to their identity. In the US, black people spend 18% of their annual income on hair care and beauty products. The Halo Collective has raised awareness about how Black hair can lead to stigma and discrimination at school and in the work force. Millennial naturalistas have more positive attitudes toward textured hair than all other women. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. Black Americans yearly spend 18% of their income on ethnic hair beauty products. Australia's flower market size is valued at $864 million. Pointing to a nearby customer with a small blond Afro in Elite Studio in Armley, Ms. Newton said, My daughter gets to see that. However, they will become the fasting growing region from 2019 to 2023. We explore all of this below. Then they acquired Soft Sheen Carson who carried the brand Dark and Lovely in the early 2000s and Carols Daughter in 2014. 17. For further analysis, we broke down the . Two years later, Winifred Atwell, a pianist from Trinidad who became the first Black recording artist to reach No. Tue 25 Feb 2020 04.32 EST Last modified on Tue 25 Feb 2020 04 . The smaller brands that took over are more nimble and agile and can thus respond to consumer demand for natural and clean ingredients and market changes quicker, which give them a leg up against bigger brands that used to lead the black beauty industry. L'Oral remains the top player in the beauty industry, with nearly $11 billion more in sales than second-place Unilever. For this to work properly, white stylists are going to have to spend time in a Black salon where theyve got a constant flow of Afro hair, said Mr. Swarry, whose studio is one of the best-known Black barber shops in northern England, and who was on an advisory board that consulted on the new standard. With an annual growth rate of 4.75%, total revenue is expected to top $716 billion by 2025. I recurrently hear people saying that there are more choices in one country over the next, but thats not really true. Figuresshow that the South East has the greatest number of nail technicians in employment (17,440), higher even than London (14,882). Industry revenues are expected to recover to this pre-COVID high by 2022. Other salons sometimes turn away Black customers, saying that their stylists are not trained to help them. Subscribe. Globally, L'Oreal generated the most revenue in the global beauty industry in 2019, amounting to $33.4 billion. No such thing as bad publicity? There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed.
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